Community-Focused Behavioural Research and Strategy Consulting in Vancouver, BC | Socia
Stronger Communities Through Better Decisions
Socia is a North Vancouver-based community-focused behavioural research and strategy consultancy that blends the rigor of market research, the insight of behavioral science, and the collaboration of participatory design to help organizations make ethical, effective, and transparent decisions.
Through my community-based research consultancy, socia-research.ca, my mission is to strengthen community well-being by making effective scientific and managerial practices available for all.
Through Socia, my approach is unique in its emphasis in making my tools and processes freely available to the public, using the best practices of open science to increase the accessibility and robustness of cutting-edge research and strategic practices.
How Socia is Different in the Canadian Insights and Market Research Sector
I believe that the data analytics, market research, and business intelligence industries are poised for disruption. Just like a move in the science world towards barrier-free access to data and methods makes knowledge accessible, we make our research processes more transparent so you can learn, adapt, and own your insights.
- Community-Driven, Data-Rich: my approach is not extractive; I design studies with input from clients and communities, and openly share methods and findings
- Strategic but Accessible: I don’t just hand over strategies; I co-develop them, and share my methods broadly so that they can be re-produced
- Behavioral & Applied: my work goes beyond the theoretical; I integrate real-world strategy and navigate organizational realities.
- Participatory Process with Rigor: I am trained in scientific depth and validated data, not just conversations.
I embrace these principles to ensure high-quality tools, processes, data, and insights are shared widely and responsibly, empowering organizations to make informed decisions with greater confidence and independence.
Why Vancouver / BC Matters to Me
My work is deeply rooted in my community — the diverse communities across Vancouver, British Columbia, and Canada pose unique challenges facing BC’s nonprofit, public, and private sectors.
Based in Vancouver’s North Shore, I have great experience partnering with organizations across the Lower Mainland and British Columbia, and Canadian institutions more broadly.
- At the College of New Caledonia I serve Central and Northern B.C. by conducting student and community surveys to better align the school’s curricula and services to meet partner needs.
- I ran wellness programs with the Saskatchewan Brain Injury Association
- I have conducted cross-departmental research through Saskatchewan Government’s Corrections and Policing division to ensure that corrections programs effectively reduce recidivism.
- I also currently volunteer as an organizer for the North Shore Ultimate League - a pick-up ultimate frisbee group in North Vancouver.
By combining local knowledge with rigorous methods, I work to deliver insights that matter to your people.
How Socia Addresses Canadian Insights and Strategy Needs
Through my work with diverse organizations, I’ve identified several key challenges that teams commonly face. Here’s how my work through Socia addresses them:
Bottom Lines & Deadlines
I help you balance budgets and timelines while delivering high-quality insights through careful planning and thoughtful trade-offs.
Usefulness
I work with you to produce findings that are actionable and comparable, ensuring that knowledge informs real decisions and generates meaningful impact.
Ethics & Privacy
I navigate complex ethical considerations, safeguarding privacy and incorporating principles of Reconciliation, Equity, Diversity, and Inclusion.
Scalability
I build systems that support scalable and reproducible evidence-based practices, ensuring consistency across projects and contexts.
Trust
I foster meaningful and considerate collaboration with internal and external rights-holders, building trust within teams and across partnerships.
Adaptability
I help you stay agile, adapting plans and tactics as needed to meet changing project requirements.
The Possibilities for Community Research and Strategy in Vancouver, BC, Canada, and Beyond
Imagine a future where the best practices and data of the business analytics industry are democratized and made available for everyone to work with and contribute to. How can we deploy these practices to meet the unique needs of organizations and exceed industry standards? I invite you to join me in finding innovative solutions to this exciting challenge.