Dallas Novakowski, Ph.D.
Hello there.
I am a behavioural scientist interested in leveraging rigorous research and equitable partnerships to help people and organizations make values-driven decisions.
I am currently working as the Survey and Research Analyst with the Institutional Research and Enrolment Management team at the College of New Caledonia.
As an academic
I investigate how social, cognitive, and emotional forces intersect to influence judgment and decision-making in consumer and organizational contexts. My current projects examine people’s reactions to algorithmic decisions, and effects of inequality on risky behaviour (e.g., gambling, speculative investing, security consumption)
I have taught multiple undergraduate Marketing courses at the University of Calgary and the University of Lethbridge, covering topics such as Services Marketing and Buyer Behaviour.
As a “hands-on” practitioner
I coordinate across internal and external partners to develop meaningful and evidence-based strategies to improve products, services, and organizational functioning.
In my current role at the College of New Caledonia, I take a key position in handling my school’s institutional survey Portfolio. Within my comprehensive duties from client discovery, to data collection, analysis, and report generation, I am experienced in coordinating across campus units (e.g., VPs, frontline staff) for effective study deployment.
In everything I do
I am committed to acting with transparency, fairness, generosity, and integrity. My research and analysis materials are available through GitHub and the Open Science Framework.
Contact me at dallasnovakowski@gmail.com
- Economic Inequality
- Distributional Fairness
- Feelings of Envy/Relative Deprivation
- Competition and cooperation
- Risk-taking
- Security consumption
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Ph.D. in Management (Marketing), 2023
University of Calgary, Haskayne School of Business
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M.A. in Experimental and Applied Psychology, 2016
University of Regina
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B.A. in Psychology, 2014
University of Regina
