I am a behavioral scientist interested in leveraging data science, consumer research, and evolutionary psychology to help people and organizations make better decisions.
In my research, I primarily investigate how social, cognitive, and emotional forces intersect to influence consumer behaviour.
My current projects examine the impact of explanations on people’s reactions to algorithmic decisions, effects of inequality on risk-taking behaviors (e.g., gambling, consumption of security products), and the effects early traumatic events on substance abuse.
I am also excited to use and share open science practices. My research materials are available through GitHub and the Open Science Framework.
Contact me at dallasnovakowski@gmail.com
Ph.D. in Management (Marketing), 2023
University of Calgary, Haskayne School of Business
M.A. in Experimental and Applied Psychology, 2016
University of Regina
B.A. in Psychology, 2014
University of Regina